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10 Highly Effective Tricks to Increase Blog Post Engagement

One of the toughest parts of creating blog content is actually getting someone to read it. It’s hardly surprising, given that the competition is fierce. While the exact number of blog posts published daily is understandably hard to pin down, WordPress websites alone are estimated to produce more than 5 million posts every day. At […]

How to Create a Killer Blog Marketing Strategy for Your SaaS

Benefits of a Blog Marketing Strategy Blogging can play an incredible role in an effective content strategy for an SaaS brand. Some of the various benefits include: Building a loyal audience It can help position you as an authority in your field. Authorities get more sales. Blog posts attract more customers. Not all SaaS brands […]

13 SEO Headline Writing Tips to Boost Your Blog Post Views

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You spend hours writing the most fascinating, well-researched blog post… …only to have it read by your mom and a handful of other people. Ouch! I know, the truth hurts, but this is the unfiltered truth: Fewer people are reading your blog posts than you may think. With that being said, a lot more people […]

How to Identify and Avoid Passive Voice in Your Copy

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Copywriting is a lot like posture… There are a ton of things you are probably doing wrong that you don’t even realize. What’s worse, you could be making the same mistakes over and over for years on end. The number one copywriting mistake that all marketers make –costing them precious Google ranking positions? Passive voice. […]

Link Building Techniques: How To Earn Premium Backlinks as a Small Business

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Are there link building techniques that still work in 2019 to help steer visitors to websites? If so, will they continue to hold value in the years ahead? Search engine optimization strategies change so often that not only can preferred link building techniques change year to year, some question whether they remain valuable at all. […]

How to Best Share Your Blog Content on Social Media Accounts

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When planning how to share your blog content on social media accounts, start with a basic understanding of each platform, and then align your goals accordingly. Deciding where to share blog content is imperative, as audiences for Facebook, Instagram, Pinterest, et al differ considerably in terms of demographics. Know who precisely you want to reach […]

How To Write Blog Posts That Sell Without Being Salesy

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No one likes to be sold to, and no one wants to read a sales pitch in your blog posts. So how do you use your blog to promote your business, products, and services without includes salesy messages in your posts? The answer is very carefully and strategically. But what does that mean? Blogging is […]

How to Boost Your E-Commerce Sales With an Engaging Blog

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To increase e-commerce sales over time and build customer lifetime value (CLV), you must communicate with consumers on an ongoing basis. Blogging is one of the best ways to do it. In fact, research conducted by Hubspot in 2019 found that businesses that prioritize blogging are 13X more likely to see a positive return on […]

How to Include Influencers in Your Blog Posts to Boost Sharing

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When an online influencer – a person who already has the eyes and ears of your target audience – shares your blog posts with their followers, your blog gets a surge in traffic that can translate into increased brand awareness and sales. But how do you do it? How do you find the right online […]

Why Linking Matters to Your Website SEO and How to Do It Well

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According to a list developed by Backlinko, there are over 200 Google ranking factors that affect where your web pages land on Google search results pages, and 66 of them are directly related to linking. That means one in three Google ranking factors (or 33%) are related to linking. Bottom-line, linking matters to your website […]

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