Zenpost’s Scaled Content System is a done-for-you, bolt-on solution for medium to large brands that need to scale ambitious content strategies. Watch this 7 minute-long video to learn how we implement efficient workflows and produce high-quality content at scale.
Your lean team is responsible for growing a medium to large brand. You understand that an aggressive content strategy is a critical piece of the puzzle. You’ve built the content strategy. All that’s missing are writers, and your goals of dominating search and running circles around your competitors will be realized.
Sounds simple. But soon, your days fill up with this crap:
What the heck happened?
If you need a metric ton of content, you really only have two options: Do it yourself, or content mills.
Let’s look at these options:
There’s not much else out there aside from these two options.
Oh sure, there are other agencies. But a lot of content agencies just arbitrage content mills.
They lose margins trying to protect you from broken workflows. You get frustrated with the content anyway. They get frustrated managing the arbitrage. Everyone ends up with a broken heart.
It just doesn’t work.
Close your eyes (only figuratively, so you can keep reading) and imagine a better system. Let’s call it your “perfect content solution.”
What does your perfect content solution look like?
In short, the perfect content solution is the teeniest, tiniest part of your work day.
Gone are the days spent agonizing over finding the right writers, editing and rewriting content yourself, and ignoring your other responsibilities.
Instead, you pop your head in, inspect the line, grab another cup of coffee, and go about the rest of your day.
That’s how content at scale should work. So we built a system that does just that.
This is a system built to succeed where all others fail. A system that:
The entire content workflow is organized in an easy-to-use CMS designed for content scalability and quality control.
We move in, set up shop, and get to work alongside your internal department right away.
We’re not here to replace anybody. We’re an out-of-the-box enterprise editorial solution that gets to work on Day 1 so you don’t have to waste months of valuable time and resources on dead-end systems.
If you have big content plans and want to get them going ASAP, Zenpost is your secret weapon. Your VIP.
Let’s compare it to your other options:
Gone are the days spent agonizing over finding the right writers, editing and rewriting content yourself, and ignoring your other responsibilities.
Instead, you pop your head in, inspect the line, grab another cup of coffee, and go about the rest of your day.
That’s how content at scale should work. So we built a system that does just that.
Top growing businesses choose Zenpost
First thing’s first – Zenpost’s Scaled Content System is a whole system, not a content marketplace. Therefore, CPW is not really the best metric for budgeting our services. What’s important here is that the Scaled Content System is a bolt-on, DFY system that works. Period. But, we understand that it helps to have some kind of number to pull a rough budget estimate together. While we can’t say exactly what your content will cost without talking to you first, you can use $0.35 CPW as a starting point for our services. Content costs will be the majority of your investment in our services by a healthy mile. But there are other line items for the system to account for in your budget planning. That’s why we say you need at least $20,000/m for the content alone.
You’ve probably noticed we’ve bent over backwards to distance ourselves from content marketplaces, mills, and gig boards like Upwork. There’s a reason for that. We proactively search the web for the most qualified professionals in our niches, and have spent years building a contact list of vetted, expert writers. We do not operate a “race to the bottom” model where we find the cheapest possible freelancer to work on your content. We offer our writers a competitive rate, because after 10 years of doing this, we can confidently say that in content, you get what you pay for.
Pulling together the right team for your campaign is a huge part of the first month of the relationship. But it’s a process. Sometimes writers can be a perfect niche match, but a terrible writer, for instance (happens more often than you think). What we’re getting at here is perfect niche match is one of the criteria we use to pull together the writer team. But it’s not the end-all, be-all. The important thing is getting content that you are happy with, and working on a few pieces in that first month together is how we’re able to do that, and then, to scale it in Month 2.
As mentioned, we have a minimum monthly content budget commitment of $20,000 but we also require a minimum campaign duration commitment of 3 months.
Ready to learn more about Zenpost’s Scaled Content System?
Mama used to say that a $5,000/m client will keep negotiating to get the lowest possible price, and then be a PITA all month. But a $50,000 client will just ask who to send the check to. If the minimum investment estimates we provided above gave you sticker shock, we’ll save you some time – Zenpost’s Scaled Content System is not for you. Come back later!
Hey, we’re strangers. We get it. If our testimonials, case studies, and charming confidence haven’t won you over yet, and you match the criteria we’ve listed out, the next step is to book a no-pressure discovery call. We’ll feel each other out and see if we can help you. If we don’t think we’ll be a good match, we’ll say so. And if you don’t think we’re the right fit, no hard feelings!