How to Create a Killer Blog Marketing Strategy for Your SaaS
Benefits of a Blog Marketing Strategy Blogging can play an incredible role in an effective content strategy for an SaaS brand. Some of the various benefits include: Building a loyal audience It can help position you as an authority in your field. Authorities get more sales. Blog posts attract more customers. Not all SaaS brands […]
Complete Guide to Content Marketing ROI
Most business owners want to know what they can expect from their marketing efforts. But when it comes to content marketing, results can be tough to measure. First, it might be helpful to talk about what content marketing is. If you’re reading this, you’re probably already aware, but just in case: content marketing is simply […]
13 SEO Headline Writing Tips to Boost Your Blog Post Views
You spend hours writing the most fascinating, well-researched blog post… …only to have it read by your mom and a handful of other people. Ouch! I know, the truth hurts, but this is the unfiltered truth: Fewer people are reading your blog posts than you may think. With that being said, a lot more people […]
A Case Study on Gong.io’s $7.5B SaaS Growth Strategy
When the same company happens to have a revolutionary product that has literally made their market and boasts prominent customers such as Facebook, General Electric, PayPal, and Nasdaq among their 800+ clients… Well, then we’re all ears. Gong.io raised a $750,000,000 valuation in December 2019 and it was already well-positioned to dominate its market and continue on […]
3 Things to Consider Before Choosing a Small Business Marketing Automation Software
If you’re a small business owner who is considering turning to marketing automation software to be more efficient, congratulations. You’re about to take a step that can potentially help grow your business. It can help manage customer leads and improve communication with your prospects that ultimately result in revenue boosts. As you make decisions about […]
How Content Marketing Automation is Helping Small Business Grow Faster
Sure. Marketing automation is a somewhat lengthy name. It can sound like it calls for a complicated process that requires a ton of tech knowledge and a big budget to get right. That’s the thing about assumptions. Sometimes they’re wrong. With marketing automation, things are actually the opposite of what they appear to be. Marketing […]
Publishing Trends to Watch in 2020
The new year is right around the corner. This means it’s time to start paying attention to the new publishing trends. Are you ready for your new campaigns? Will these campaigns resonate with your audience? If they don’t, you just wasted time and money. There is a way to make sure your campaigns are ready […]
What Publishers Need to Learn From Influencer Marketing
Are your sales lagging? What about your ability to reach customers? Is anyone paying attention to your brand? Publishers are realizing that they have a problem. They are not connecting with readers. This means lost revenue. Personalization with readers is vital for success. How can you do this? Influencer marketing could be the answer. What […]
What is Marketing Automation and Why is it Important for My Business?
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Latest Google Update Favors Original and Unique Content – Here’s What That Means For Your Content Strategy
In today’s day and age, most topics and subjects have already been covered in some form or fashion online. This can make it tempting for content creators to regurgitate information that has already been reported. Before Google’s latest update, if the content was relevant and well-written, Google tended to favor it in terms of SEO. […]
