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SaaS Content Strategy Services: Create Compelling Content That Targets Your Customers

Zenpost clients spend less time on content marketing and more time growing their business.
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SaaS Content Strategy Services: Create Compelling Content That Targets Your Customers

The right digital content strategy services can give your business a competitive advantage over similar businesses in your niche, and bring all of your future visions to life. Our content strategists here at Zenpost have developed and executed successful content strategies for 100+ clients to date. One of our main goals at Zenpost is to keep the content strategy, content creation, and content publishing process as simple as possible for our clients.

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Benefits of Zenpost Content Strategy Services

The content you create without a strategy is nothing more than words. A successful content marketing strategy requires more than just putting out a blog or two and tweeting about it. It takes time to plan and execute content marketing. Like laying a solid foundation for a house, it pays off if you do it right.

Before you come up with content ideas, you should understand your audience, how they interact with content, and how they make their decisions. You can’t expect your content to be successful if you don’t plan ahead.

Using a suite of SEO, analytics, and artificial intelligence tools, Zenpost’s content strategy experts will develop a strategy to create compelling content that targets your audience, turns your expertise into authority, and allows you to create more relevant content.

Identify Customer Needs
Promote Your Product
Increase Your Market Share
Develop a Network of Affiliates and Evangelists
Improve Brand Awareness
Increase Your Sales
Get More Press Coverage or Referral Traffic
Attract Better Talent to Your Team
Engage Your Audience
Improve Customer Retention
Boost Either or Both Parts of a Two-sided Marketplace

Our Content Strategy Process

STEP 1

Consultation

Our content strategy process first starts out with a call from one of our content strategists for a client intake screening. During this screening, you and your assigned strategist will talk about your content needs, including any long-term initiatives, enterprise-level scale, or specific content projects that you want to be covered in your strategy.

zenpost content strategy services consultation
STEP 2

SEO and Content Audit

When we start on your SEO and content audit, one of the first things we do is run a technical SEO audit to alert us to any performance issues, reveal any current weaknesses, identify competition, assess your current organic search visibility, and identify any opportunities to improve conversion rates.

We also conduct a site speed analysis to identify any performance issues, and a backlink analysis, to get an idea of who’s currently linking back to your site, and compare your site’s backlinks with competitor backlinks. This will help us identify key opportunities for future outreach campaigns, in case you ever want to invest in our content distribution services to take your content to the next level.

zenpost content strategy services content audit
STEP 3

Identify What’s Next

Create a list of your website pages and blogs, and set up a content audit spreadsheet to start identifying improvement opportunities, finding any content marketing gaps, and closing in on any content consolidation opportunities. While our first goal is to keep your content fresh and relevant, we don’t want to pass up any opportunities to fatten up your existing content.

zenpost content strategy services task list
STEP 4

Persona Development

During this phase of our process, we will conduct research on your target market to build customer personas of your immediate and expanded target audiences to get a high-level representation of your ideal marketing channels and content production, and pre-fuel our keyword strategy with your customers’ need states and intent.

zenpost content strategy services persona development
STEP 5

Keyword and Competitor Research

In this phase of our process, your content strategist will begin researching industry and competitor information, investigating relevant keywords, and creating a rough draft of content ideas for your strategy.

With your content marketing and SEO goals in mind, we’ll use a mix of software and our content marketing experience to expand your spreadsheet with all the right data, and find and highlight your biggest content opportunities.

zenpost content strategy services competitor research
STEP 6

Craft Your Keyword Portfolio

Once we understand how your target audiences are searching for you online, we will finalize a deep analysis of your monthly search volumes, figure out your keyword segmentation, and draw up current ranking reports for your brand, so that it’s documented moving forward.

Then, we’ll come up with a comprehensive keyword list, separate them into keyword categories for easy navigation, color code them for marketing funnel categorization, strategize your priority keyword scoring, and figure up your baseline search volume metrics to allow us to put the finishing touches on your content strategy.

zenpost content strategy services keyword portfolio
STEP 7

Client Approval

After we have put together a well-thought-out content strategy that we know will bolster your organic rankings and bring long-term growth to align with your business goals, we will prepare our final content strategy roadmap to pass on to you for approval.

zenpost content strategy services client approval
STEP 8

Create Editorial Calendar and Start Publishing!

Once we have our client’s approval, it’s time to start building your editorial calendar and matching you with the best writers to start writing SEO friendly SaaS content. During this phase, we will have our writers write topics that you’ve agreed are best for your brand, have them professionally edited by our in-house quality assurance team, and start publishing them to your blog, while adding the target keywords to your rankings portfolio so that we can track them and watch them head to the top of search engine results pages (SERPs).

zenpost content strategy services editorial calendar

Related Content Strategy Services

By analyzing data, performing industry leading research like content gap analysis, competitive analysis, keyword research, and analysis of your ideal digital channels, we uncover interesting and relevant insights and present them through captivating and thoughtful storytelling that both publishers and consumers love.

We also operate as a full service Saas SEO agency and content creation agency, and a go-to source for blogger outreach and SaaS linkbuilding services. Zenpost is your go-to SaaS content marketing agency that covers everything from consulting to building market share with strategic content creation and distribution and link placements to drive organic growth and achieve long-term business goals.

Blog Content Creation

Blog posts created by our in-house team of content marketers will increase search exposure, build brand awareness, and attract top-of-funnel visitors. The content we create is personalized for your target audience and search engine optimized.

eBooks & White Papers

Use conversion content to move prospects through the sales cycle while demonstrating thought leadership. We create content that fosters long-lasting relationships and drives sales so that we don’t just start conversations — we nurture them.

Infographics & Asset Design

Make your marketing more visual. The range of work we create extends from full-size printable infographics to amplify storytelling to white papers that demonstrate your company’s expertise and build thought leadership.

Video Production

Grab the attention of your prospects. We help your business find new ways of connecting with your audiences visually, engagingly, and memorably with video marketing.

Case Studies & Website Copy

You can enhance your brand’s value by publishing case studies that showcase social proof to prospective customers. We can help you and your clients tell stories, reveal truths, and validate your marketing efforts, which will help your prospective clients know what to expect from your brand.

High-Converting Landing Pages

Our expert content creators will write engaging landing pages for your website, along with clever web design that converts visitors.

Newsletters & Email Copy

Our email marketers will manage your automated email strategy, while our content creators handle content creation for you. By building and nurturing leads, we help you cultivate customer loyalty through your email marketing efforts.

Digital PR & Blogger Outreach

Would you like coverage of your niche industry that nurtures your customer base and high-authority press that reaches millions? Our established relationships with publishers will help you amplify your public relation efforts.

Search Engine Optimization Services

By partnering with our technical SEO team, we will conduct a comprehensive site audit and perform SEO optimizations that will help you achieve top rankings.

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Frequently Asked Questions

Curious to learn more? Here are some of the most common questions we hear day to day.

What are the key components of content strategy?

Content is the life-blood of marketing. — When done correctly, it’s the key to the lock of people’s attention. But you can’t just start creating content without in-depth research, understanding your target audiences, and looking at competitor metrics, performing in-depth research on keywords and semantic keywords, and strategizing the best approach for your client to start building on.

Here are the main components of a solid approach to content strategy:

  • Brand Assessment
  • SEO and Content Audit
  • Persona Development
  • Keyword and Competitor Research
  • Keyword Portfolio
  • Client Approval
  • Create Editorial Calendar

What's included in a content strategy?

Zenpost has one of the most comprehensive content strategy processes in the industry. This means that when you come to Zenpost for a content strategy, no stone will be left unturned.
Our content strategies include:

  • Client Intake Screening and Assessment of Content Needs
  • SEO and Content Audit
  • Technical SEO Audit
  • Identify Current Weaknesses
  • Identify and Analyze Competitors
  • Assessment of Current Organic
  • Search Visibility
  • Identify Conversion Rate
  • Optimization Opportunities
  • Assess Performance Issues
  • Backlink Analysis
  • Content Audit Spreadsheet
  • Content Gap Analysis
  • Persona Development
  • High-level Assessment of Your
  • Ideal Marketing Channels
  • Keyword and Competitor Research
  • Highlight Your Biggest Content
  • Opportunities
  • Keyword Portfolio
  • Keyword Segmentation
  • Marketing Funnel Categorization
  • Priority Keyword Scoring
  • Editorial Calendar

How much do you charge for a content strategy?

Every client has different content needs and it’s nearly impossible to provide exact pricing without project details. This is because it’s impossible to know ahead of time what a client’s content strategy is going to require in terms of research, writers, and number of topics.

We do, however, strive to be as down to earth as possible with our pricing. If you’re concerned about content strategy pricing, call us and one of our content strategists will work with you to develop a quote that fits within your budget.

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