The right digital content strategy services can give your business a competitive advantage over similar businesses in your niche, and bring all of your future visions to life. Our content strategists here at Zenpost have developed and executed successful content strategies for 100+ clients to date. One of our main goals at Zenpost is to keep the content strategy, content creation, and content publishing process as simple as possible for our clients.
The content you create without a strategy is nothing more than words. A successful content marketing strategy requires more than just putting out a blog or two and tweeting about it. It takes time to plan and execute content marketing. Like laying a solid foundation for a house, it pays off if you do it right.
Before you come up with content ideas, you should understand your audience, how they interact with content, and how they make their decisions. You can’t expect your content to be successful if you don’t plan ahead.
Using a suite of SEO, analytics, and artificial intelligence tools, Zenpost’s content strategy experts will develop a strategy to create compelling content that targets your audience, turns your expertise into authority, and allows you to create more relevant content.
Our content strategy process first starts out with a call from one of our content strategists for a client intake screening. During this screening, you and your assigned strategist will talk about your content needs, including any long-term initiatives, enterprise-level scale, or specific content projects that you want to be covered in your strategy.
When we start on your SEO and content audit, one of the first things we do is run a technical SEO audit to alert us to any performance issues, reveal any current weaknesses, identify competition, assess your current organic search visibility, and identify any opportunities to improve conversion rates.
We also conduct a site speed analysis to identify any performance issues, and a backlink analysis, to get an idea of who’s currently linking back to your site, and compare your site’s backlinks with competitor backlinks. This will help us identify key opportunities for future outreach campaigns, in case you ever want to invest in our content distribution services to take your content to the next level.
Create a list of your website pages and blogs, and set up a content audit spreadsheet to start identifying improvement opportunities, finding any content marketing gaps, and closing in on any content consolidation opportunities. While our first goal is to keep your content fresh and relevant, we don’t want to pass up any opportunities to fatten up your existing content.
During this phase of our process, we will conduct research on your target market to build customer personas of your immediate and expanded target audiences to get a high-level representation of your ideal marketing channels and content production, and pre-fuel our keyword strategy with your customers’ need states and intent.
In this phase of our process, your content strategist will begin researching industry and competitor information, investigating relevant keywords, and creating a rough draft of content ideas for your strategy.
With your content marketing and SEO goals in mind, we’ll use a mix of software and our content marketing experience to expand your spreadsheet with all the right data, and find and highlight your biggest content opportunities.
Once we understand how your target audiences are searching for you online, we will finalize a deep analysis of your monthly search volumes, figure out your keyword segmentation, and draw up current ranking reports for your brand, so that it’s documented moving forward.
Then, we’ll come up with a comprehensive keyword list, separate them into keyword categories for easy navigation, color code them for marketing funnel categorization, strategize your priority keyword scoring, and figure up your baseline search volume metrics to allow us to put the finishing touches on your content strategy.
After we have put together a well-thought-out content strategy that we know will bolster your organic rankings and bring long-term growth to align with your business goals, we will prepare our final content strategy roadmap to pass on to you for approval.
Once we have our client’s approval, it’s time to start building your editorial calendar and matching you with the best writers to start writing SEO friendly SaaS content. During this phase, we will have our writers write topics that you’ve agreed are best for your brand, have them professionally edited by our in-house quality assurance team, and start publishing them to your blog, while adding the target keywords to your rankings portfolio so that we can track them and watch them head to the top of search engine results pages (SERPs).
By analyzing data, performing industry leading research like content gap analysis, competitive analysis, keyword research, and analysis of your ideal digital channels, we uncover interesting and relevant insights and present them through captivating and thoughtful storytelling that both publishers and consumers love.
We also operate as a full service Saas SEO agency and content creation agency, and a go-to source for blogger outreach and SaaS linkbuilding services. Zenpost is your go-to SaaS content marketing agency that covers everything from consulting to building market share with strategic content creation and distribution and link placements to drive organic growth and achieve long-term business goals.
Content is the life-blood of marketing. — When done correctly, it’s the key to the lock of people’s attention. But you can’t just start creating content without in-depth research, understanding your target audiences, and looking at competitor metrics, performing in-depth research on keywords and semantic keywords, and strategizing the best approach for your client to start building on.
Here are the main components of a solid approach to content strategy:
Zenpost has one of the most comprehensive content strategy processes in the industry. This means that when you come to Zenpost for a content strategy, no stone will be left unturned.
Our content strategies include:
100% transparency, no excuses, and no dodgy practices. Just serious digital results.