A well-planned inbound digital marketing strategy should include both SEO and content marketing strategies. But for clients who want to take things to the next level, our content distribution services help them escalate engagement across multiple media channels, increase brand awareness on high-traffic sites, boost organic traffic share for their websites, and generate new leads.
With over six years of experience in content creation and distribution, our SaaS content marketing experts can create a plan that gets the best results for your project. Ensuring your content is seen by all the right people!
We carefully analyze your audience members so we can create content that will build brand awareness, engage your online audiences, and get the attention of your audience and industry influencers.
Here are some of the benefits of working with Zenpost as your content distribution services provider:
We conduct in-depth research to find out which keywords your audience is using, and then we optimize and publish your content to ensure that it performs well in search engines.
After we evaluate each distribution channel, and decide which ones will deliver the best results for your project, we build profiles and create a content calendar. This step helps us to develop a strong social presence for your company.
All of the social media channels are different in features and limitations. We will curate and optimize your content for each platform to ensure that your content looks and performs great for your followers and the search engines.
Zenpost has a strategic process in place that ensures our client campaigns deliver the best results. If you own content you’d like as part of your content distribution campaign, just email it to your campaign manager and they will fold it into any material our team has already created.
During the last phase, we publish content and analyze how your new audiences are interacting with different content types. This allows us to create the most effective mix for each content channel.
Zenpost offers professional content creation and distribution services for clients looking to increase their brand visibility online while building relationships and followings on various content distribution channels.
Here are a selection of media channels available for content distribution:
A content distribution strategy involves sharing, publishing, and promoting content such as images, blogs, videos, and other formats on multiple online media channels, for the purpose of increasing brand visibility, building relationships, increasing targeted traffic, and building an authoritative and consistent brand presence in your niche.
Content marketing costs 62% less than traditional marketing, and it lasts more than twice as long. Boost your content’s visibility through earned and paid media strategies to bolster all of your most important KPIs and take advantage of the traffic shares of all of the highest-performing social channels.
Below are the five main benefits of content distribution and promotion:
More content used in online publications equals more shares by the people that read it.
By increasing the traffic to your branded content through earned and paid media channels, along with increased social sharing, you will drive more traffic to your content.
Distribution of content can increase your brand’s exposure significantly online.
It is our primary goal to drive more conversions with our content. Social shares, traffic, and awareness from high-traffic media channels will increase conversions.
Increase your market share in the industry by making you a well-known brand that people can see and interact with in all of their favorite places.
When you own content, it is considered owned media. Your website, your blog, media kits, logos, magazines, etc., are all media that you own.
Earned media is advertising that you have earned. Mentions by social media users, media or press coverage, testimonials, reviews, etc.
Paid media is media that you pay to be seen. This can include paid social media ads on your social media platforms, press release syndication, ad placements on niche-relevant sites, etc.
100% transparency, no excuses, and no dodgy practices. Just serious digital results.