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On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Vanessa Wilde to talk about using the power of copywriting to grow and monetize your personal brand.
Vanessa Wilde is the Launch Copywriter at Vanessa Wilde & CO. She helps take clients incredible spoken word and turn it into copy that will increase sales.
In this episode, you’ll learn:
→ The importance of understanding psychographics over demographics
→ How to create specific, vivid language to connect with your audience
→ The balance between sales content and thought leadership for impactful messaging
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🧰 FREE RESOURCES
• Brand Bites Newsletter: davepolykoff.com/newsletters
• The Personal Brand Launch Kit: davepolykoff.com/resources/personal-brand-launch-kit/
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⏰ TIMESTAMPS
00:00 Introduction to Sales-Driven Copywriting
00:34 Vanessa’s Journey from Teaching to Copywriting
04:38 Psychographics vs. Demographics
07:35 Power of Specific Language
14:21 Building a Solid Offer First
29:40 Crafting a Messaging Guide
31:06 Balancing Sales and Thought Leadership
32:53 Role of Polarizing Content
36:05 Highlighting Audience Struggles
38:23 Copywriting: Beyond Sales Pages
48:31 User Experience: Aligning Text with Design
53:46 Investing in Quality Copywriting
56:36 Red Flags in Hiring a Copywriter
58:46 Conclusion and Final Thoughts
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🔗 CONNECT WITH VANESSA
🌐 Website: https://www.vanessawildeco.com/
📸 Instagram: https://www.instagram.com/vanessawilde.co/
💼 LinkedIn: www.linkedin.com/in/vanessa-wilde-co
👤 Facebook: https://www.facebook.com/vanessa.wilde.9/
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🔗 CONNECT WITH DAVE
🌐 Website: DavePolykoff.com
📸 Instagram: instagram.com/davepolykoff
💼 LinkedIn: linkedin.com/in/dave-polykoff/
🎵 TikTok: tiktok.com/@davepolykoff
👤 Facebook: facebook.com/davidpolykoff
🐦 X/Twitter: x.com/DavePoly
📹 YouTube: youtube.com/@DavePolykoff
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🎙 ABOUT THE PODCAST
The Personal Brand Blueprint podcast engages in conversations with business professionals who are actively investing in their personal brand. Through these interviews, we gain insights into the methods, resources, and underlying beliefs that have contributed to their career success.
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⭐️ LEAVE A REVIEW
Spotify
Apple Podcast
https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806
