A properly performed SEO audit shouldn’t just dump a bunch of information on you and leave you with more concerns than you had to begin with. At Zenpost, it’s our goal to find out exactly what your website needs in order to perform at its full potential. We then provide you with a roadmap with a clear plan of action to get it done, including any priorities that should be addressed first.
The in-depth SEO auditing service that you will receive from Zenpost is designed to examine numerous aspects of your site’s performance, including a thorough analysis of SEO issues, (both on-page and off-page) competitive analysis insights, website content issues, technical issues, and current organic search positions. Everything you need to build a successful SEO strategy and a targeted content strategy to start improving your search engine rankings and getting more leads.
Our audits hunt for all of the following issues:
On-page optimization and the content of your site determine what your website ranks for with major search engines such as Google, Bing, and Yahoo. SEO audit services should include comprehensive keyword research, which would then be integrated with your on-page SEO and content strategies.
The first step in improving organic rankings in search engine results pages (SERPs) is to develop a keyword marketing strategy that is well thought out and strategically aligned with your brand voice and your long-term business goals. With a better understanding of your target audience, your competition, and your most important keywords you can develop a more strategic approach for your business website.
As a part of our technical SEO audit, you will find out which parts of your website need to be simplified to enhance performance and create a better user experience. You’ll determine the right content, function, and structure for your site’s pages that work perfectly for your users. At the same time you ‘ll be able to improve average session duration, communicate better to search engine spiders, and encourage return visits.
An SEO audit also helps you to determine various onsite and offsite problems that could be diverting your website traffic. Spammy backlinks or comments, hidden or cloaked content, unfriendly URL structure — these are all issues that can affect the overall traffic to your website.
With an in-depth view of what search engine crawlers see, you can discover and repair these problems so that your site performs better both on-page and off-page.
An SEO site audit looks at more than just your website’s performance in the auditing process. A comprehensive SEO audit report will analyze important aspects of your key performance indicators (KPIs), such as bounce rates, page views, time on site, and much more. These are all important areas that you can use to improve user experience to ensure better search engine ranking in the long run.
In the end, people return to your website repeatedly because of the quality of content you provide. The search engines crawl your website all of the time so that they can see what content you’ve got written and decide where you should rank in the search engine result pages (SERPs).
By auditing your website’s pages, it will help you optimize your content to build relationships with your visitors while ensuring that your content receives all the organic pull that it deserves in SERPs.
If you ask any business owner why they invest in marketing, they will all tell you the same thing — they want to get their numbers up so that they can grow their business. A website audit will critically examine your top landing pages and their content, design, and even calls-to-action (CTAs) to make sure that they are optimized to maximize conversions.
Conversion rate optimization can take months to get right, but when you find out what works for your website, all of the strategic planning, analysis, and testing will pay off by increasing your ROI.
Google makes at least 500 changes to its algorithms every year trying to get their spider bot to nail searcher intent. Google is paid to find their users the best information for search queries, which isn’t always the easiest task when people try to cheat their way to the top of search results.
This means that whatever works now could be different from what works next month or next year. White-hat SEO focuses on offering the best user experience for search engine users first and then communicating with the search engines second. After all, you could tell search engines whatever you want to, but if your content isn’t built for your readers, they will just go somewhere that has prioritized this.
One of the main reasons clients come to Zenpost for SEO audits is not because they are worried that one of their pages might have performance issues, it’s because they want to grow their business. They understand that marketing experts will then come up with strategies that will make both the users and the search engines happy.
The best way to increase organic rankings for your content is by using keywords strategically and naturally. We like to advise our writers to first write amazing, engaging copy, and then use a page-level analysis tool like SEMRush to find key concepts and ideas. They then brainstorm subheadings that will cover the topic better than the competition.
Search engines will not generally penalize your website or pages for having a high frequency of keywords, but thanks to Google’s Penguin 4.0 update, you can be tagged, bringing down the authority of your domain. An SEO audit will ensure that Google doesn’t penalize your web pages, allowing you to address these issues and replace penalized copy with copy that is richer in ideas and tactful keyword density.
A website audit will also help you identify issues with accessibility, internal linking, and other internal hierarchy-related problems that can affect your site’s performance and frustrate your visitors. It’s a good idea to have routine audits performed on your website at least three times a year to stay on top of issues like internal link distribution, orphaned pages, redirects, canonical links, and unwanted performance errors that could cost you a decrease in rankings.
You can gain momentum through consistency and build organic traffic instead of losing to competitors, algorithm updates, or shifting industry trends by setting goals to be proactive with your website, and your content’s performance.
With Zenpost handling your regular SEO audits, you can benefit from in-depth research and detailed reporting that is carried out by our SEO experts. You can enjoy increased rankings, organic traffic, and sales for your business, and get the peace of mind that comes from knowing that a seasoned team of professionals are on top of your website’s overall performance.
With over six years of experience and 100+ clients served, Zenpost has a goal of keeping all of our SaaS SEO services as simple as possible for our clients from start to finish. Once you speak with one of our SEO experts about your SEO audit, your job is done. The next email you receive will ask you what time suits you for a call to go over your site audit report and make sure that you understand everything. Only then do we see if you want to start taking steps towards getting your site optimized.
In the end, we care about one thing — the success of your online business. Because we know exactly what being a business owner does to your schedule, you will find that all of our services are as quick and easy as possible. This allows you to shift the weight to us, and regain much-needed time to focus on running your business!
While a journey of a thousand miles might start with a single step, most of the time it can feel as though picking the wrong first step dooms you to failure. While this is very rarely the case, we understand that trepidation. So with this in mind, we recommend an SEO audit is the smart first step for most companies looking to successfully build their online presence.
Here’s a list of frequently asked questions about SEO audits and why we think they’re worth every penny.
SEO audits give powerful insights into the health of a website as well as the SEO factors that may be preventing it from ranking well in search results. The purpose of an SEO audit is to analyze, identify, and fix critical on-page and off-page technical SEO components to ensure that your website is communicating and performing well. When you get Zenpost to audit your site, you benefit from a seasoned SEO team, who have learned and refined their processes over the years.
The first steps of a successful SEO campaign is ensuring that your website is optimized correctly for search engines to find you, avoid issues that can cause you to suffer a decrease in organic rankings, and look over important KPIs that affect your webpage’s user experience.
Zenpost provides a complete, comprehensive SEO audit service that will quickly identify technical issues that might be causing your search rankings to suffer or might be preventing your content from being indexed. We’ve helped 100+ businesses grow their digital presence online, and we would love to help you grow your business into the dream brand you’ve always envisioned it as.
At Zenpost, we adhere to a set of carefully defined steps to ensure a thorough examination of every aspect of our clients’ sites. Our goal is to provide you with a comprehensive picture of your website’s problems in an easy-to-understand way and then deliver a step-by-step prioritized roadmap to start getting your site fully optimized.
A Technical Audit
To simulate how a search engine would crawl your website, we need to first perform a full crawl/audit of it. While many agencies do not go beyond this initial step, we look at more than one audit source to ensure that everything is done correctly.
We will examine each section of our audit once we have our preliminary findings.
During this process, we check closely for:
In situations where we identify a section of a site that is underperforming, our SEO experts will perform a more granular manual page-by-page analysis to uncover any problems our software may have missed.
An SEO Content Audit
As previously stated, our team will do an exhaustive analysis of each page, manually checking for issues, if a particular section of the site is underperforming. This type of complete SEO audit can be tedious, but they are an essential part of SEO success. The process of manual review reveals additional concerns, while also enabling us to understand elements, page templates, and more.
Due to this in-depth knowledge, our team can provide solutions that are straightforward to implement and quick to deliver results.
Our full documentation will be created after we have a full understanding of your site’s inner workings. After that, we put together a comprehensive report of our findings and a prioritized road map of suggested actions to get any issues fixed, as well as any recommendations that we have based on the client’s current organic positioning.
Without question. An SEO audit can drastically improve your search engine rankings, your site’s performance, and your user experience, which basically defines how many potential clients are coming to and coming back to your site. Without one, it’s like shooting in the dark.
100% transparency, no excuses, and no dodgy practices. Just serious digital results.