Our team of SEO specialists understands our customers’ thought processes at every stage of the purchasing pipeline. Using our experience and keyword research software, we’ll help you use the right keywords to generate leads and convert them.
Keywords are essential to your SEO success. To help your business improve search rankings on Google, Bing, Yahoo, and other search engines, SEO professionals conduct keyword research. Keyword specialists offer keyword research services that include extensive research and selection of relevant and strategic keywords that help you optimize your website and amplify brand visibility online.
Keyword research services focus on improving a website’s rank on Google’s search results. Every company hopes to rank on Google’s first page, and keyword research ensures you’re targeting the right words and phrases on your site and other content assets.
To guide our service delivery to each company that we offer our keyword research services, we first have to know you.
We set up a meeting with key members of your team to better understand your company, your product, sales, your business goals, your existing SEO campaign, and your broader digital marketing plan.
Having an in-depth understanding of the businesses we work with enables us to conduct keyword research with particular objectives in mind and influences strategy creation.
We review historical information on your website using Google Analytics and our analytics tools. At this stage, we gather as much information on your site and other content assets as possible. Our thematic search query provides insight into head terms, long-tail keywords, and their search volume.
You compete for the same target audience with other businesses in your market. Extensively analyzing your competition lets us know if you’re competing for the same keywords, which different words and phrases they are using, and which opportunities you can exploit to get the attention of prospective buyers. We also spot weaknesses in your usage of keywords based on comparative analysis with your competition.
Keyword relevance is essential for site and page ranking on Google and any other search engine. Using keyword research software and manual searches, we determine which keywords Google deems relevant to a search query.
Now that we have a comprehensive keywords report — which includes information from your website, competitors’ websites, and your industry in general — we use this information to create an SEO plan. Our keyword targeting strategies give recommendations for different aspects of SEO, including content creation, links, off-page and on-page SEO of your website.
We discuss with you our findings, recommendations, and implementation plan. Our proposals detail keyword targeting on the primary pages and other content assets.
Keyword research is critical to the success of your SEO campaign. It doesn’t matter how good either your website’s user experience is or its content; if you’re not optimizing for relevant keywords, you won’t perform well in Google site ranks. If you’re not appearing on the first page when prospective buyers are searching, then you’re missing out on sales.
Additionally, consumers use different vital phrases on various stages of their buyer’s journey while searching Google. Keyword research helps you identify key terms based on search intent, search volume, and competition. Strategically using all this information drives relevant traffic to your website so imagine how much traffic you miss out on when you don’t conduct keyword research.
Keyword ranking is a valuable measure of SEO success. If your keywords help you improve your rank on search results, you can track your SEO efforts’ progress.
Businesses should focus on SEO because it’s a better long-term digital marketing strategy than pay-per-click (PPC). SEO is more cost-effective since you target the highest value keywords, which significantly improves site ranking. Keywords form the basis of a prosperous SEO campaign.
Keyword research helps you generate SEO keywords to use on your site and other content assets. You can strategically use the identified keywords in your blog posts, pages on the site, images, and other places to optimize the visibility of your company or product. You’re more likely to use the wrong keywords or overuse keywords without keyword research.
Either of these scenarios means that you miss out on relevant traffic and sales because your website pages don’t appear in search queries. Your SaaS SEO agency helps you use keyword research to grow in SERPs.
At Zenpost, our team of SEO specialists is focused on growing your qualified leads and boosting your revenue. We provide a personalized experience to all of our clients. Contact us today, and let’s get started on your SEO journey.