Welcome to a deep dive into building your personal brand through strategic use of promotional products.
Host Dave Polykoff of Zenpost.com sits down with ‘The Promo Guy,’ Swire Ho, Director of Sales and Marketing at Garuda Promo and Branding Solutions.
Swire shares his expert insights on leveraging promotional items, best practices for impactful business cards, and staying true to brand values. Learn about selecting the right branded merchandise for networking, driving engagement, and creating a strong community.
Discover tips for tracking ROI on promotional items and integrating them into your marketing strategy. This episode is packed with actionable advice for coaches, consultants, and founders looking to enhance their personal brand. Subscribe for more tips on launching, growing, and monetizing your personal brand.
In this episode, you’ll learn:
→ How to identify and target your ideal clients
→ Best practices for designing memorable business cards
→ Unique merch ideas for coaches and consultants
→ Strategies for creating a sense of community through branded items
→ Tips for planning successful merch campaigns
→ Overcoming common hesitations about using merch
→ Tracking ROI on promo products
Don’t miss out on these essential strategies to elevate your personal brand.
🚀 The Personal Brand Launchkit: https://davepolykoff.com/resources/personal-brand-launch-kit/
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TIMESTAMPS
00:00 Introduction to the Personal Brand Blueprint Podcast
00:24 Meet Swire Ho: The Promo Guy
01:19 Understanding the Ideal Client
01:56 From Ideas to Finished Products
02:52 The Importance of Staying True to Your Brand
03:52 Utilizing Branded Merchandise Effectively
06:25 The Power of Branded Items in Networking
07:45 Crafting the Perfect Business Card
09:41 Exploring Unique Merch Ideas for Coaches
12:19 Creating a Sense of Community with Branded Items
13:36 Preparing for a Successful Merch Campaign
15:44 Overcoming Objections to Using Merch
17:33 Tracking ROI on Merch Investments
20:24 Final Thoughts and How to Get Started
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CONNECT WITH SWIRE
🌐 Website: https://www.garudapromo.com/
📸 Instagram: https://www.instagram.com/garudapromo/
💼 LinkedIn: https://www.linkedin.com/in/swirehothepromoguy/
👤 Facebook: https://www.facebook.com/garudapromo
🐦 X/Twitter: https://x.com/garuda_swire?lang=en
📹 YouTube: https://www.youtube.com/@swireho8706?app=desktop
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CONNECT WITH ZENPOST
🌐 Website: https://Zenpost.com
💼 Dave’s LinkedIn: linkedin.com/in/dave-polykoff/
📹 Dave’s YouTube: youtube.com/@DavePolykoff
📬 Dave’s Newsletter: davepolykoff.com/newsletters
💼 Dusten’s LinkedIn: linkedin.com/in/dustencarlson/
📬 Dusten’s Newsletter: cool-story.beehiiv.com/subscribe
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⭐ Leave a rating on Spotify
⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806
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🧰 TOOLS FOR RUNNING PERSONAL BRAND BLUEPRINT
SOFTWARES
Recording → Riverside 🔗 https://bit.ly/get-riverside
Editing → Descript 🔗 http://www.descript.com
Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic
Images → Canva 🔗 https://canva.com
Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch
EQUIPMENT
Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v
Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB
Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7
Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU
Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz
4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj
