Are you struggling to get quality leads? We’ve got a solution for you! As a top lead magnet production agency, Zenpost will help your business increase leads, make an impression on your potential customers, and increase your conversion rate.
A lead magnet is an irresistible offer that gives value to your prospective customers in exchange for their personal information. Lead magnets primarily attract leads. You offer a valuable asset — such as a product or service — to your target audience in exchange for personal and contact details, e.g. name, occupation, email, and/or phone number.
Lead magnets are more than a means to beef out your subscription list, they help you zero in on audience positioning within your marketing funnel.
With so many businesses providing and advertising their services online, it’s becoming increasingly hard to capture your target audience’s attention. While there are several digital advertising tools to increase your visibility, how do you know which to invest in? We think lead magnets are one of the better solutions.
Lead magnets are an incredibly effective way of generating valuable leads, which later increase your conversion rates. With a good lead magnet, you’re able to get the attention of potential customers who have an interest in your product or service.
Lead magnets help your business focus on the right target market. Whether your digital marketing campaign includes Google Ads, Facebook Ads, or PPC campaigns, you already know which audience is likely to buy your product.
Humans typically jump at the idea of free things, so by offering a free service or product to your target audience, you’re halfway there. However, it’s not enough to provide free assets; you need to know exactly what your potential customers want.
Let’s face it, potential customers ignore online calls to action (CTAs) all the time. It takes more than just telling customers a product or service is free to stoke their interest.
We create killer content that delivers your message and encourages action. If you have a lead magnet idea, we can help you get it off the drawing board and into the wild. Our diverse team of professionals knows all the key elements to create the perfect lead magnet.
Lead magnet types are not all-purpose, so what works for a security software company might not work for a cooking blog. However, you could also combine lead magnet types to gain more prospects.
These are some lead magnet ideas that could help your business with lead generation.
Lead magnets help you at the top of the marketing funnel by increasing awareness and interest in your product or service. Used correctly, it’s a good lead generation asset.
Using the contact information that you gain from lead magnets, you’re able to further engage with prospective customers through channels like newsletters, product launch announcements, or discount offers.
The process gives your potential client a taste of what you can offer, thus increasing their purchase chances. Moreover, you’re able to take advantage of the power of free products and services to start your customer value optimization process.
You can create a lead magnet by following these simple steps. First, choose the persona you want to reach. Identify your prospective customer’s pain point and then create a lead magnet.
Like other digital advertising avenues, content is critical when it comes to connecting with your audience. It’s essential to create specific content that addresses a particular problem challenging your potential customers.
People tend to be wary about handing out their personal details, if they feel you’ve made a high-value offer. People don’t buy products and services but the results that they bring. We help you create content for your lead magnets that delivers outcomes to your target audience.
Landing pages maximize the performance of your lead magnet. The lead magnet landing page ensures that when users click on a post — maybe from Google Search, social media ads, or Bing ads — they are redirected to this page.
We can optimize your lead magnet landing page using the best search engine optimization practices to enhance its reach.
Using responsive forms that work across different platforms — mobile, desktop, and various operating systems — makes the process of sharing contact information easier.
Once your audience has filled in the form, they should immediately receive a response with the promised product or service details. Your forms should be precise so you don’t lose the user’s attention and risk them abandoning the opt-in process midway through.
If you’re relatively new to the concept of lead magnets, the above advice may sound a touch cavalier. In that case, it might be advisable to use a digital marketing agency.
A professional digital advertising firm understands that lead generation is not about more than just creating good lead magnets. They also help you with lead magnet promotion strategies, assessing performance, and providing detailed reports.
Lead magnet costs are hard to pin down as they depend on the promotion strategy in place. The lead magnet’s purpose will affect which online advertising channel is best to use to acquire leads. You’ll probably have to pay for Google Ads, Facebook Ads, and other paid campaigns.
If you’re concerned about lead magnet pricing, get in touch and one of our content strategists will work with you to develop a quote that fits within your budget.
Increase your lead generation with Zenpost’s services. We’ll help you grab the attention of the right target market and convert potential customers. We offer lead magnet consulting services, and our prices are unbeatable!
Zenpost also provides a range of digital marketing services, including SEO, PPC, international PPC, and much more. Contact us today, and let’s get started.
