Our clients love working with us because once they discuss their project with one of our team members, we handle the rest. All they have to do after that first call is to sit back and watch their organic traffic, their search rankings, and visitor numbers grow!
Our team has worked with hundreds of SaaS companies to target keywords that not only perform well in search engine results pages (SERPs), but are also tailored to both target audience needs and search intent. We aim not only to increase brand awareness and improve organic traffic share but also to make such an impression on prospects that they keep revisiting our clients’ websites.
One of the reasons SaaS companies stay with our content writing services for so long — and recommend us to their partners — is the time that we put into getting to know their brand to allocate the best SaaS writers that are hyper-focused on long-form content writing that will generate leads and new customers.
Here are a few of the main reasons our content writing clients say they love having Zenpost as their SaaS SEO content agency:
The goal of SEO copywriting is not just to create well-optimized content that helps search engines rank your content higher in their search results, it is also to understand your audience. While copywriters should be looking to draft fully SEO-optimized articles, they’re main focus should be providing both target audiences and search engines with beneficial content.
Search engine algorithms are getting better and better at making value judgements about content. In the end, the quality of an article and the value it offers to readers is what determines its level of optimization and ranking. That’s exactly why Google is constantly updating its algorithms; they’re paid to find the highest-quality content for their users.
Our SEO content writing services capabilities encompass any and every type of online content curation including:
On the technical side of things, SEO optimization is gauged in search engines based on your choice of keywords, the placement of your target keywords, the length of the content, and how many times the keywords were used in the content, (keyword density) along with semantic keywords and phrases, alt tags on images, page formatting and readability, and hundreds of other factors.
But to anyone who has an in-depth understanding of what SEO writing is about, offering clients SEO content services is really a whole lot more than on-page factors. It’s about understanding what your client’s needs are. It’s about understanding their potential prospects. What do they want? What are their needs? What type of problems are they facing? What’s most important to them?
And then it’s about conducting strategic keyword research and in-depth competitive research until you can see the big picture with them in it, and then, and only then, it’s about designing just the right SEO strategy with the perfect SEO keywords, and published in the perfect order to place the client where you want to see them in their niche.
Our main goal here at Zenpost is to create content that is SEO friendly, and content that resonates with target audiences. Compelling content that will align with our client’s long-term business goals while at the same time building a strong, impermeable online presence for them in a highly competitive market.
Because, in the end, you can bring a website as much website traffic as you want, but without great writing and engaging content that offers value to your visitors, you won’t be able to keep it.
Through your dedicated Account Manager and SaaS content writer, Zenpost has the ability and the experience needed for creating content that does just that. We have worked with over 100 companies over the last six years, and we know what works. We have taken small businesses from not receiving any traffic to being industry leaders with a competitive edge and the largest market share among their competitors. So, at the end of the day, SEO copywriting is all about building relationships. And then, it’s about being able to tell the search engines what you are doing at every step of the process.
Many factors go into a client’s content strategy. Every client and every project is different. It is possible to end up spending $800 on a freelance writer, and another $1,000 on managing the blogger and the assignment without using professional content writing services. That’s why we’ve ensured that our SEO writing services process is as hassle-free as possible, and why we keep our SEO content writing prices manageable for our clients.
If you have questions about the cost of a SaaS SEO, content marketing, or SEO content writing service, please use this form to contact us. We would be happy to discuss your SaaS content writing project with you and quote you a price.
SEO is used in content writing and content marketing by implementing a set of on-page SEO optimization techniques in your article writing process that will communicate important signals to search engines, such that they are able to easily tell what your content is about.
For Zenpost, this is a six-part process:
To create great content for your company’s blog, and the first step in any content marketing strategy, you must first understand your audience. What is their native language? What are their interests? What problems do they face? How do they express that online? Where do they look for answers? What keyword phrases would they use to find those answers?
Before we start to create content, we do in-depth keyword research and competitor research based on our understanding of your target audience and the topics you need to cover in order to build an authoritative voice while creating content for them.
Next, our content strategy experts write a fully fleshed-out article brief to be passed to our blog posts writers, so they can write content for the client’s website. The article brief includes the expected style of writing, tone of voice, desired word count, keywords and phrases we will be targeting, any similar website sources we’ve found on the topic that make good examples of the topic that we want to be covered, plus any special instructions from the client.
Once our SaaS content writers have written the content and delivered it to our editors within the given time frame, the content goes through our internal editorial process, where it must pass a set of strict editorial standards that we give to all writers upon onboarding.
Once the content is approved by our editors, all that is left to do is get the client’s approval. At that point, your assigned account manager will send you the copy and follow up on any requested revisions.
The last phase of the process involves our account managers sending the client-approved content to our SEO article writing experts, who then ensure that all of the on-page SEO factors have been covered. These include: keyword placement, keyword density, image alt tags, headings, subheadings, meta title and meta description optimization, and more. And finally, after your blog post is 100% optimized, they will publish the content to your CMS to be seen by your visitors and indexed by the search engines.
100% transparency, no excuses, and no dodgy practices. Just serious digital results.