increase in organic traffic
increase in organic visibility
Keywords ranked in pos 1-3
Increase in CTR
Online notaries was a new emerging market that needed solution awareness
Large competitor, DocuSign, already had a competing product in the market and content ranking.
PandaDoc Notary was a new rebranded name for the product – used to be OnlineNotary.com
Small team and client resources available to the campaign for things like approvals and workflow.
PandaDoc Notary came to us without any current SEO strategy in place. They had just recently been acquired by PandaDoc and were in the process of rebranding their name to their current name “PandaDoc Notary.”
Not only was this a challenge because the SEO efforts and brand name were new, but also because the solution they provided was new as well. Online notaries had just become formally a thing within the last year so there was not much solution awareness.
Lastly, a large competitor, DocuSign, already had a competing product in the market and had the strength of the core domain authority providing its product pages with SEO juice. PandaDoc Notary, being a new name, would need a strong SEO strategy and link building effort to compete.
Zenpost started with a deep audit of not only their existing site and content on their new PandaDoc Notary site, but also evaluated their previous brand’s site and content.
We advised on technical optimizations to their current site as well as fixing critical issues that came about when they redirected their old site to their new one.
We then outlined a SEO content strategy for the next 6 months that would focus on high-converting, bottom of funnel keywords.
Lastly, we began a strategic link building campaign to attract dofollow links back from high-domain authority sites within their industry.
PandaDoc Notary’s organic traffic average increased from 1,000 at the start of the campaign to 10,000 within 4 months – an averaging of 50% monthly growth.
PandaDoc Notary successfully increased their search visibility to match 25% of their top competitor’s keywords.
After a recent Google update, PandaDoc Notary saw a jump in rankings for keywords in the 1-3 positions from 275 to 444.
The total keywords ranking has increased as well from 2.4k in August to 3k in September.
“Zenpost has been a key driver in our early success at PandaDoc Notary! Within 4 months of partnering, Zenpost helped us 10x our organic traffic and user signups. Their SEO strategy and technical optimizations have led to a 26% increase in our site’s CTR. Additionally, their team’s professionalism, campaign management, and communication has made for a very seamless partnership. I highly recommend!”
– Nuno Brito @ PandaDoc Notary
100% transparency, no excuses, and no black hat practices. Just results.