SaaS (an acronym for “software-as-a-service”) marketing automation tools are virtual tools that complete automatic marketing tasks without requiring manual action.
They aid in functions such as email marketing strategy, AI chats, user engagement, data collection, and more.
SaaS marketing tools are designed to help business owners manage their virtual presence. These tools draw on digital marketing tactics to ensure that your product, service, and brand reach relevant customers.
The goal of SaaS tools is to improve your web traffic, sales, and company-consumer relationship. A SaaS business aims to ensure that your profit is greater than the cost you expend recruiting new customers.
Automated marketing tools, in specific, are designed to perform certain automatic functions to keep consumers engaged with your brand (such as sending automatic emails to new customers). When you use automated SaaS marketing tools in your virtual marketing processes, you get to focus your attention on what truly matters: your business.
Hubspot was created to address the growing need for SaaS marketing automation tools. Its growth-oriented platform aims to improve your web traffic and digital marketing, and with it, your sales, user engagement, and digital presence. Their claim to fame is their SEO (search engine optimization) tools, which help to boost your traffic on sites like Google. Hubspot is concerned with all branches of marketing automation, including management of social networking, consumer engagement, site design/development, and much more.
The purpose of Hotjar is to analyze your site’s functionality, as well as understand how your users behave. Hotjar collects information about consumer performance, including what they click on, where they pause, and when/where they tend to exit. They portray this information through a heat map, showing high-engagement spots (the “hot” zones) and low-engagement spots (the “cold” zones). From there, you can see what content is most engaging and what needs to be improved.
Gong collects data on customer-employee interactions through web communications, email, and phone calls. The software analyzes all the data on communication to form insights about the success of a company’s marketing, then offers thoughtful feedback about strategies to alter. They provide marketing automation feedback that is specific to each interaction and employee, improving the strategies of your entire team.
CoSchedule aims to center all of your marketing automation content on a single platform. They offer a Marketing Suite, a Marketing Calendar, and a Blog Calendar. The Marketing and Blog Calendar allow you to manage projects unique to your site and external sites. CoSchedule allows you to design and organize individual marketing projects to launch across multiple platforms, including social media, blogging sites (such as WordPress), and your site. They also work to improve your SEO as you write by informing you about better composition strategies (such as using high-traffic keywords) in real-time.
Marketo (developed by Adobe) supports businesses to develop effective strategies for increasing their sales through intuitive marketing automation. Their marketing automation strategy is concerned with ensuring that the customer experience is smooth and leads to profit. They provide solutions for low customer engagement through campaigns, sales tracking, and analytic feedback. They not only target inefficiencies in marketing efforts but work to help businesses develop a fuller mastery of marketing skills to improve their long-term revenue.
As the name implies, Outreach focuses on automating the customer outreach process. They bring together important elements of sales and marketing operations to create marketing campaigns and automated communication improve your sales funnel. You can manage the information of thousands of clients and can trigger responses via email automation and SMS follow-ups, personal ad campaigns, and more.
Customer.io‘s marketing automation software prioritizes the behavior of your consumers to help you develop more effective advertorial content. Their workflow builder studies customer behavior, then sends out automatic responses (emails and SMS) distinct to their unique activity. They also collect consumer data to report on the success of campaigns. Customer.io focuses on individual customer journeys, improving user onboarding and allowing you to tailor marketing campaigns that will succeed across the board.
EngageBay is primarily a customer relationship management (CRM) platform but has evolved into a SaaS business that prioritizes the crucial features of successful marketing automation. The system focuses on the relationship between your marketing and sales team, ensuring you attain and retain customers. Their marketing automation tools encourage an increase in website traffic through generative marketing content, customer outreach, and data-based feedback on the success of your campaigns.
Canva will become your go-to place for developing marketing-related media. The site lets you create a variety of advertorial content, including social postings, pamphlets, and infographics. It doesn’t replace the skills of a design team, yet it can be useful for site owners who aren’t interested in spending extra money on a professional graphic designer. It has become a fantastic tool for developing web content for marketing online businesses.
Virtual marketing has become increasingly reliant on a brand’s ability to engage with social media platforms. Hootsuite‘s social media automation tools allow businesses to optimize their presence on sites like Twitter, Facebook, LinkedIn, and Instagram, as well as manage email and SMS messaging. Through Hootsuite, you can launch posts and observe user engagement across all of your socials.
Here are a few helpful tools and resources for marketing automations:
Just like their name suggests, Autopilot was developed for business owners who want to keep their primary focus on their business. The software allows for complete automation of marketing, from virtual advertising to customer experience. Autopilot functions through visual engagement, featuring a digital whiteboard where you can drag and drop scheduled emails, site forms, and other customer-related tasks to run automatically.
Slack is focused on ensuring efficiency in communication, whether that’s with customers or coworkers. Unlike email, Slack organizes in app messages into “channels” that allow you to distinguish communication for multiple projects/campaigns. Real-time conversations between you and your team members ensure you are synced up and communicate smoothly. The software also offers Slack Connect, which allows you to receive feedback and share resources with clients and consumers.
Act-On is a great tool for improving the way you interact with your consumers. Their targeted marketing automation software, the Automated Journey Builder, focuses on capturing customers’ attention over time. They allow you to build marketing campaigns driven by your brand’s personal needs, with website construction, consumer messaging, and personalized outreach tools. Through email adverts and informed marketing activities, Act-On helps you elongate the customer lifecycle.
Encharge emphasizes shifting away from standard email marketing and narrows the focus on email marketing automation. What does this mean? Encharge encourages personalized emails based on your customers’ unique user behavior. They draw data from other marketing software you may use, such as HubSpot, to give you a fuller consumer picture. This info can help you develop positive customer communication, including sending out intuitive automated messages that prioritize customer satisfaction.
SEMrush is a marketing automation platform that pulls together over 50+ crucial marketing automation tools. In addition to SEO support, SEMrush also offers a variety of analytics related to customer activities, allowing you to evaluate crucial elements of your marketing strategies. They allow you to audit backlinks to understand customer sources and provide you with data-based feedback on the success of your marketing. With SEMrush, you can vet the tactics of successful competitors, analyze your web traffic, and become a master of content creation.
Refiner helps you get customer feedback through generative surveys. You can create and install surveys via widgets, then send out automated communication to your consumers based on their responses. You can use customer insights to explore a range of solutions to marketing issues directly from within Refiner’s platform. Their instinctive system aims to make your customers feel heard while empowering you to improve the overall consumer experience.
BuiltWith is a powerful tool for collecting marketing research on competitors. The software evaluates the web-stacking features that aid competing sites, such as site hosts, virtual shopping options, and more. You can use the data collected by BuiltWith to understand info on useful web tools (such as site design/framing resources), as well as recognize the key elements that make up a thriving site. By implementing BuiltWith’s data into your own site design or redesign, you can add in digital elements that generate more consumer support and sales.
This dynamic data visualization program is a peak SaaS marketing automation tool. TABLEAU analyzes your company’s performance by collecting data on your marketing engagement from sites such as Instagram, Shopify, and Google. It then displays this data on a clean and clear interface, breaking the information into visual diagrams that are easy to digest, analyze, and share. Its thoughtful and organized data collection can help you see where your marketing is succeeding and struggling.
Livestorm‘s webinar platform is a powerful way to connect with customers through online events. Users can easily organize and host online meetings meant to educate consumers. In addition to live meetings, you can upload pre-recorded footage—like a lecture, meeting, or demo—for consumers to engage with at any time. Livestorm is an ideal automated marketing tool for those looking to improve their customer relations, especially online businesses.
Surfer is a handy tool that helps you create content that ranks higher on Google. Their SEO tools help you plan out your upcoming content and design content briefs. Surfer offers valuable suggestions about the content you’ve already generated, including letting you see what keywords will get your writing to rank. They work to take out the guesswork of generating SEO content so you can write efficient marketing materials.
When growing a business, SaaS marketing automation tools can be an incredible resource for improving customer interactions, increasing site engagement, and boosting customer lifetime value.
Automation tools can help you manage a ton of automated marketing strategies, as well as provide you with valuable insights into the function of specific marketing choices.
More than anything, marketing automation tools can knock out repetitive tasks related to virtual marketing, so you can keep your attention on the parts of your business that matter most to you.
Dave Polykoff spent the last 8 years building content platforms for Tier 1 publications and Fortune 500 companies. Now, he's focused on helping businesses of all sizes streamline their content marketing efforts.