Short-Form vs. Long-Form Content: Is Quantity or Quality Better for Your Blog?
How long should your blog posts be? Since blogging is the most critical part of your content marketing strategy, this is a question that you shouldn’t take lightly. Bottom-line, for your blog to be successful, you need to understand the roles that short-form content and long-form content play in blogging and how to write a […]
Love Your Content Marketing Like This Simplistic Chore
It can take two to three hours to write a solid blog article. It can take an afternoon to schedule social posts for the week ahead. We’re a content marketing company, but we make no bones about it: Content is a chore. Part of the reason it’s difficult for entrepreneurs and SMBs to make time […]
Everything Is Content: The Easy Mind Hack For Never Running Out Of Blog Post Ideas
When Dave and I were first talking about launching Zenpost, we knew we wanted a strong content marketing strategy, and that meant consistently publishing quality content to our blog. It’s the foundation of everything. Not just a successful business in general, but of our entire ethos as a content marketing automation company. But we ran […]
How To Build A $416,000 ‘Always On’ Sales Team With Almost No Money
If you’re a business owner, it’s probably not a stretch to say you could use some help with sales. A quick Google search for “small business owner sales tips” brings up nearly 700,000,000 results (for comparison’s sake, that’s about 6 times more than “small business owner marketing tips” at roughly 160,000,000). So yeah. We’ll call […]
Content Marketing ROI Is Not Immediate But Here’s Why That’s Okay
I met a small business owner at a networking event recently. We’ll call him “Bob.” Bob and I started chatting and he told me about the startup he launched about 18 months ago. The product is pretty awesome. I could tell right away what he’s building was something special. I was excited for him! It […]
What A Little Exercise Can Teach You About Content Marketing
I’m a business owner, consultant, and father of one with another on the way. Needless to say, I don’t have a whole lot of time. I’m not special in this regard. Most business owners fit some version of this mold. Maybe you’re trying to grow your side-gig into a career. Maybe you’re profitable, but still […]
