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Boost Black Friday and Cyber Monday Sales With These 3 Content Marketing Strategies

It’s only a few short weeks until millions of people across the country will camp put in front of stores and their computers to get the best holiday deals on Black Friday and Cyber Monday. According to statisticbrain.com, people will spend $67 billion on in-store spending and an additional almost $3 billion online. We’re sure […]

How Does Content Marketing Work? The Beginner’s Guide

Content Marketing is critical to your digital marketing strategy. But how does it work? Here we explain the basics of blogs, social media, and email.

Content marketing is an essential part of digital marketing, but few understand what it truly means. There’s plenty of information out there, but it’s often higher level and filled with jargon, because it’s not directed to businesses, but marketers. I guess that doesn’t make them very good at content marketing. A proper content marketing campaign […]

Understanding Your Brand Messaging Before Launching Content Campaigns

Understanding Your Brand Messaging Before Launching Content Campaigns Blog

Brand messaging is usually an intensive process. A company can spend weeks, months and even years nailing down exactly what they want their products and services to portray to the general public. Unfortunately, once that message is created, it can quickly become lost in a sea of content marketing choices. From viral lists and long-form […]

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