Latest Google Update Favors Original and Unique Content – Here’s What That Means For Your Content Strategy
In today’s day and age, most topics and subjects have already been covered in some form or fashion online. This can make it tempting for content creators to regurgitate information that has already been reported. Before Google’s latest update, if the content was relevant and well-written, Google tended to favor it in terms of SEO. […]
Boost Black Friday and Cyber Monday Sales With These 3 Content Marketing Strategies
It’s only a few short weeks until millions of people across the country will camp put in front of stores and their computers to get the best holiday deals on Black Friday and Cyber Monday. According to statisticbrain.com, people will spend $67 billion on in-store spending and an additional almost $3 billion online. We’re sure […]
How Does Content Marketing Work? The Beginner’s Guide
Content marketing is an essential part of digital marketing, but few understand what it truly means. There’s plenty of information out there, but it’s often higher level and filled with jargon, because it’s not directed to businesses, but marketers. I guess that doesn’t make them very good at content marketing. A proper content marketing campaign […]
Understanding Your Brand Messaging Before Launching Content Campaigns
Brand messaging is usually an intensive process. A company can spend weeks, months and even years nailing down exactly what they want their products and services to portray to the general public. Unfortunately, once that message is created, it can quickly become lost in a sea of content marketing choices. From viral lists and long-form […]
