How To Create And Deliver Killer How-To Articles For Readers
If you can solve a problem for readers there’s a very high probability they will share your articles and help your website grow. The How-To guide business is booming as more internet users flock to Google and other resources in the hopes of solving everyday problems they face while building really cool, unique, and fun projects. […]
The Power Of Quote Confirmation When Building Viral Listicles
At Zenpost we have written various times about the importance of driving home a factually-based narrative for viral listicles. When telling an amazing narrative, it’s important to eliminate confirmation bias by providing your readers with information that can be backed up by confirmed facts. We call this practice “quote confirmation” and it serves dual purposes. Establishing The […]
10 Common Mistakes Almost Every Digital Writer Makes
Writing is hard and honing your craft for the digital age has only exacerbated the difficulty of writing a solid piece of content that today’s readers actually want to absorb. At Zenpost we often find ourselves dealing with the exact same issues for many of our writers. Whether that writer has spent 15 years creating content […]
Revealing Facts In Sub-Headings: Increase Slideshow Engagement In One Easy Step
There’s a good chance you have clicked on your fair share of listicles. Once on the page, you quickly scroll through 10 to 20 items, absorb a few facts and then move on. There’s an equally good chance that because of the sporadic nature of those facts that you forget at least half of them […]
The SEO Power of Concise Writing and Google’s RankBrain Project
We’re in a new year, and from what we’re seeing so far, 2017 is most certainly going to be the year of machine learning thanks to advances in artificial intelligence algorithms and a commitment to push the technology forward. Helping lead the pack is Google and its innovative platform known as RankBrain. The company’s technology […]
Every Writer Should Be Using Grammarly And Here’s Why
Every writer, editor, and managing partner at Zenpost uses Grammarly. Whether writing an article for a client or composing an email to a partner or potential customer, we stand behind the product because it makes us better communicators. I have worked in digital media for the past 18 years and there has always been one […]
7 Tools Every Viral Content Creator Needs To Use
If you are creating viral content for the web there are a lot of tools that can help you quickly and effectively create the type of content that will attract a large audience, keep advertising networks happy, and ultimately allow you to more quickly create a finished product. From blurring out faces and other body […]
10 Tips For Writing An Effective Advertorial
The age of sponsored content has brought with it many unique opportunities and challenges. While it is easier than ever to get your product or service in front of readers, they are also inundated with thousands of pieces of content which has left many people numb to the messages being delivered. At Zenpost, we have […]
5 Metrics That Will Skyrocket Your Arbitrage Success
The content arbitrage industry can be very lucrative but it’s also a fickle beast. Simply throwing up long slideshows may increase your pageviews but it’s not likely to improve your bottom line. In order to truly capitalize on the large number of unique visitors you deliver to your website through paid campaigns, there are some […]
The Importance Of Photos And Sub-Headings In Content: Breaking Up The Monotony Of Viral News
During my time as the C-Suite Editor at Business Insider I learned many important lessons about the creation of viral news. One of my biggest takeaways was the realization that readers want long pieces of content to be broken up with images. The term TL;DR (Too Long; Didn’t Read) is thrown around all the time. Even […]