In our fast-paced world, podcasts are an effective way to absorb vital information about furthering your content marketing skills without having to hit the brakes on your day-to-day responsibilities.
You can tune in on your drive to work, during your lunch break, or even while you’re getting work done.
With a vast amount of business-related podcasts on the web, choosing the right podcast for your marketing needs can be overwhelming.
To help you out, we’ve narrowed down five of the best podcasts for marketing tips, tricks, practices, advice, and inspiration.
Let’s get started!
1. Copyblogger FM
Copyblogger FM (also known as Rainmaker FM) is a phenomenal podcast if you’re looking for advice on digital marketing. The host, Sonia Simone, is one of the most knowledgable sources on content creation in the modern age.
Each week, Simone (along with a variety of guest experts) analyzes some of the most relevant, up-to-date advice related to digital content creation/marketing.
Through insightful interviews, Simone and her guests examine the importance of mindful copywriting, the relevance of SEO, and other essential business marketing topics.
2. Marketing Over Coffee
This informal podcast is a favorite for those who want to absorb a wide variety of marketing information without the pressure of formal learning.
In Marketing Over Coffee, John J. Wall and Christopher S. Penn hit up coffee shops and converse with major marketing experts about their advice, tips, and thoughts on navigating the industry.
The conversational tone of the podcast makes it an easy listen packed full of essential tips. They cover everything from how your site’s music choice can influence consumers to how you can implement better SEO practices.
Another big perk of this podcast?
They cover multiple generations of marketing. You learn what marketing practices have succeeded both before and during the internet-dominated era.
3. Call to Action
Are you seeking marketing advice from those who have already made it big? Do you respond best to testimonies of failures about tanked marketing projects?
Call to Action is about to be your new favorite podcast. Hosted by Unbounce, Call to Action shines lights on tales of triumph and failure in the world of marketing.
They centralize their podcast on real-world stories of marketers who have succeeded or struggled due to their chosen methods.
Call to Action illuminates both what practices to avoid and what tricks and tips can help you replicate the success of other expert marketers.
4. Duct Tape Marketing
Duct Tape Marketing takes on the format of interviews. This works well to facilitate interesting communication about a wide variety of marketing topics. The podcast, which usually runs between 15 and 30 minutes, is an oasis of knowledge about strategic marketing.
Host John Jantsch is a marketing expert, himself. His interviews with fellow experts, authors, entrepreneurs, and brand-builders provide a vast array of insight into marketing in the modern age.
Jantsch’s interviews don’t focus merely on the tricks and tips of marketing, but also on how to make your marketing sustainable for your business and career.
5. The Science of Social Media
In the 21st century, a business or brand can’t succeed without a presence on social media. The Science of Social Media podcast hopes to simplify social media marketing.
Formed by Buffer, this short-form podcast focuses on how to market on social platforms. Hosts Hailley Griffis and Brian Peters offer insight into the basics and the complexities of navigating marketing on social channels such as Facebook, Instagram, and Twitter.
How can you be assured that their advice is golden?
The Science of Social Media is all about evidence. It draws attention to the numbers, facts, and figures which prove and disprove the success of specific social media marketing practices.
These five podcasts are certain to provide you with plenty of insight about marketing in the modern age.
Do you have any favored marketing podcasts that didn’t make the list?
Let us know in the comments below!