As blog writing becomes a major digital marketing component for companies, inevitably someone will question whether it should be done in-house, or outsourced.
Engaging a blog writing service to grow a company blog can provide a multitude of benefits and advantages – some easily overlooked by digital marketing managers. Among them:
1. Free Time and Improve Focus for Employees
Not every company has employees who know how to write for blogs (or about search engine optimization, for that matter).
Even if they do, not every business wants to dedicate positions exclusively for online writing.
Often, employees are assigned blog writing as an adjunct to a defined position. Blog writing services let your employees focus on the jobs they were hired to do.
2. Buying Experience and Versatility
Blog writing services are filled with a cache of professional writers usually with a considerable range of experiences, from journalism to business marketing to specialized fields like health care or technology.
In-house blog writers typically are well-versed about your business or industry, but perhaps little else. A blog writing service provides versatility in terms of subjects that can be tackled.
3. Perfect Deadline Adherence
Blog writing services are just like the newspapers of yesterday. Writers are expected to make deadlines, and the blog writing services weed out those who can’t.
In-house blog writers who struggle leave companies few options to address it.
4. Boost Speed and Volume
Few in-house blog writers can match the proficiency of professional content writers, who have been delivering loads of text for years.
They usually can churn out articles faster, which in turn means more blog posts and content for search engines to notice.
5. Consistency and Fresh Ideas
Blog writing services also can help companies to identify keywords, key phrases, and new subject ideas. “Thinking outside the box” may be a cliché, but thinking outside the company can be a real advantage.
Professional writing services bring more fresh ideas and approaches to the table.
6. Get Tech Worthiness
Blog writing services were invented because of the digital marketing revolution.
Why try to fit a square peg into a round hole with content?
Professional online content writers have been trained to understand the nuances of search engine algorithms and changes, and also the brevity required with online writing.
In-house writers can write about the widgets of a company, but can they write about widgets in such a way that Google notices?
7. Analytics and Growth Potential
Blog writing services thrive when the companies they serve grow and prosper. That can’t always be said about in-house writers, who could collect paychecks whether a company wins, loses or draws.
Hiring professional outside content writers naturally builds incentives for them to succeed – the growth of the blog numbers for the business they serve.
8. Budgetary Flexibility
Often a business can quickly increase – or decrease – how much digital marketing content is being produced during any given time frame. Need more articles this month? Order them.
If blog writing rests solely with paid employees, a company must either hire new people or shift assignments among the employees they have, neither of which occurs quickly. Hiring a blog writing service provides tremendous flexibility.
Blog Writing Services Can Grow a Company Blog
Clearly there is great potential for significant benefits to hiring a blog writing service to grow a company blog or simply provide more content to a business website.
Modern blog writing services are no longer just out-of-work journalists or collections of generalist writers who might come and go.
Today’s blog writing services cultivate their writing professionals according to the needs of client companies to deliver engaging and helpful text. They provide content the search engines appreciate and deem authoritative on subjects.
More employee freedom, experience, versatility, timeliness, volume, consistency, tech worthiness, analytical focus, and flexibility are among the key benefits to engaging a blog writing service to help your company blog grow and thrive.